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AkzoNobel Reveals its Color of the Year 2015

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

AkzoNobel recently revealed Copper Orange as its Color of the Year for 2015. Warm and surprising, Copper Orange reflects a more positive outlook on the world while representing a new emphasis on the concept of sharing, the company said.

Selected by an invited panel of independent design and color experts, it has a depth which combines with pinks, neutrals, whites and other orange hues, as well as metallic colors and wood tones.

According to AkzoNobel, the overriding idea for 2015 is that people are finding new ways to add color to their lives and developing a warmer and more caring environment for all. Copper Orange captures this mood.

It spearheads the company’s “Colour Futures 2015” global study of color trends, which includes five main themes, all inspired by one larger idea, identified as “Everyday + Finding the wonderful in the normal”.

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